Marketing Executive, Asia Pacific

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Job Title:  Marketing Executive - APAC

Contract: Permanent (Full-time)

Location: Sydney (Hybrid)

Application Closing Date: Friday 7th April 2023



When you ask people why they work in healthcare (or why they stay), often we hear that they want to make a difference – both to their patients, and the health systems and communities they work in.
These commendable aspirations ring true for us at BMJ. Our primary purpose is to share knowledge and expertise that improves health outcomes through better evidence, better decisions and better systems.

If you'd like to join us on our journey, we're looking for an experienced, proactive and self-motivated Marketing Executive to help us deliver BMJ's marketing strategy in APAC.


Working closely with the Senior Marketing Manager, APAC, you will be responsible for managing local marketing and engagement strategies to drive satisfaction and retention amongst our institutional (B2B) customers. You will achieve this by planning, executing and evaluating multi-channel marketing campaigns that increase awareness and adoption of BMJ resources amongst all relevant target audiences.


Effective communication is a key part of this role. You will develop and nurture strong relationships with key purchasers, decision makers and other stakeholders at a wide variety of institutions including state health departments, individual hospitals/health services, medical schools and GP training programmes. You will be confident in developing compelling messaging and writing copy for key audiences such as librarians, medical education officers, clinicians, medical students, researchers and academic staff.


This is a fast-paced and results-focused environment, so it is key that the successful candidate can hit the ground running and manage their own workload effectively, whilst supporting the Senior Marketing Manager, APAC and wider team with ad-hoc marketing activities.


  • Lead on creating and implementing tactical marketing plans for key APAC customers across multiple channels to drive awareness and usage of BMJ resources
  • Proactively monitor usage for key customer accounts, identify red flags and adjust marketing plans to address these
  • Develop and manage strong customer relationships, including acting as the first point of contact for any marketing queries
  • Develop compelling and clear messaging for a broad audience including librarians, medical education officers, clinicians, medical students, researchers and academic staff
  • Write clear and engaging copy for emails, social media, web, digital and print advertising
  • Manage all aspects of delivery of tactical marketing campaigns targeting customers and users, from copywriting, proofreading, technical set up and implementation, through to tracking results
  • Work with an external agency to implement PPC and digital advertising campaigns
  • Work with designers and suppliers to produce printed and digital collateral such as flyers, posters, user guides and digital/social assets
  • Identify, coordinate and organise relevant conference bookings in APAC and represent BMJ at in-person events
  • Report back on campaign performance to internal and external stakeholders, identifying which channels are most effective at driving usage and adjusting plans and spend accordingly to maximise ROI
  • Manage and monitor marketing spend for campaigns
  • Support the Senior Marketing Manager, APAC with other ad-hoc marketing activities.


  • Experience in a Marketing role in healthcare/healthcare publishing
  • Proven track record of successful creation and implementation of multi-channel marketing campaigns targeted at B2C and/or B2B audiences
  • Proficiency in digital marketing tools including email, social media, PPC and data analytics
  • Experience in successfully managing key stakeholder/customer relationships, and engaging and collaborating across diverse teams
  • Ability to use own initiative and take accountability for delivery and results of objectives
  • Strong communication and interpersonal skills (including copywriting and presentation skills)
  • Strong organisational and project management skills with customer-oriented approach
  • Ability to work under pressure and handle conflicting priorities and deadlines
  • Excellent attention to detail
  • Experience in tracking spend against marketing budget.


Why should you apply?


BMJ is a global healthcare knowledge provider with a vision for a healthier world. We share knowledge and expertise to improve healthcare outcomes. 


You may know us as the publisher of one of the world’s most cited general medical journals, The BMJ. We also publish over 70 specialty journals, many of which are the most influential titles in their field. 


We also offer digital professional development courses and clinical decision support tools to help medical institutions and clinicians tackle today’s most critical healthcare challenges.


Evidence underpins everything we do – it’s what makes us one of the world’s most trusted knowledge providers. And the figures speak for themselves. More than 50 million users from over 150 countries access our websites every year.


BMJ is a wholly-owned subsidiary of the British Medical Association (BMA), with nearly 500 employees worldwide. Our head office is located within the Grade II listed BMA House in Euston, London, with more offices in China, India, North America, and Wales. 


At BMJ we take equal opportunities very seriously; diversity and inclusion are more than just words, they are an organisational priority. We are building a culture where everyone feels able to bring their full, authentic selves to work. We encourage applications from under-represented groups and we are a Disability Confident Committed employer.


You will be able to join any of our employee-led networks focusing on: Gender, Cultural Diversity, Sexual Orientation, Mental Health and Well-being, Parents and Carers, and Age. 


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