BMJ

  • Senior Marketing Executive

    Job Locations UK-London
    Job ID
    2018-1068
    Category
    Marketing
    Salary
    £34,640 - £38,489
    Post End Date
    30/04/2018
  • Overview

    The Senior Marketing Executive will be part of the BMJ Institutional Marketing team, and will be responsible for the implementation of marketing plans targeting the B2B healthcare market across many of BMJ’s products, notably the Journals portfolio, BMJ Best Practice, BMJ Learning and Research to Publication.

     

    A key focus of role will be to effectively promote the value and benefits of BMJ’s capabilities and products with existing customers and new territories. This role requires a high level of initiative, organisation and creativity.

    Responsibilities

    This role will report directly into the Associate Marketing Manager within the Institutional Marketing team and will be responsible for:

    • B2B campaign marketing – Working closely with the Strategic Marketing Manager, identify topics of interest and create email campaigns to support the sales effort in the Rest of World market. Liaising with the Data team to identify appropriate recipient lists and ensure adherence to relevant data protection guidelines. Analyse campaign success and recommend improvements.
    • Support for institutional customers - Working closely with the commercial team, plan and implement support for major institutional customers. This may include working with the consumer team to engage with institutional users using relevant channels. Build customer relationship to obtain testimonials, case studies and support their internal promotion of BMJ products. Organise dispatch of printed promotional collateral as necessary.
    • Tactical promotional activity – Support the Associate Marketing Manager in implementation of tactical marketing activity across all online/offline promotional channels. This will include input into design and production of marketing collateral, devising and social media activity.
    • Sales team support – Work proactively with commercial colleagues to support current customers and new pipeline generation. This might involve lead generation in a target market, supporting key client visits and product trial optimisation.
    • Website development – Develop landing pages to support lead generation and customer engagement activities. Update electronic promotional collateral for institutional customers on the BMJ Resource Centre.
    • Conference attendance – liaise with the Exhibitions Marketing Manager to coordinate conference attendance where current and potential healthcare institutional customers will be attending.

    Qualifications

    The role holder must be educated to degree level or have equivalent sales and marketing experience, preferably in the healthcare sector. Good organisational, time management and communication skills are essential, as is the ability to communicate at all levels of seniority. The role holder needs an eye for detail and will be able to analyse campaign results and suggest improvements.

     

    The role holder will be measured on:

    • Experience and knowledge of the healthcare market
    • Successful creation and implementation of marketing plans and campaigns
    • Experience building relationships with customers and advocacy programmes
    • Relationship management with internal stakeholders eg. commercial
    • Experience of working with CRM systems and email automation platforms
    • Experience in setting and controlling budgets.

    The ability to work autonomously is essential in the fast paced, busy environment, however, as a Marketing team we support and review each other’s work to maintain a high standard of output.

     

    **Please attach a cover letter to support your application**


    BMJ takes pride in its people and is committed to being an equal opportunities employer. We value individuality and therefore welcome all qualified applications from a diverse range of candidates.

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